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active 3 months, 1 week ago
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|Full Name||Samantha Roach|
20 years experience working across the FMCG/Retail sector in small family owned companies through to multinational corporations, and working with some of Australia's iconic household brands. Samantha was also a Dymocks Retail Franchise Owner in Melbourne CBD, so has a solid understanding of the key issues businesses face.
As an Accrediated Associate with the Institute for Independent Business, Samantha provides 'practical advice that works' and general support for a wide variety of Small to Medium Businesses.
Samantha has proven success in the areas of Marketing and Communications, Strategy Development & Execution, Project Management, Mentoring, and People Management. Extensive experience in B2B and B2C Marketing
Specialities: Strategic Development and Execution, Product/Brand Management, Market Research and Consumer Insights, NPD/Innovation, ATL and BTL Communications including the digitial area and embracing new technologies
Proven Industry experience is in FMCG/Retail Grocery, White Goods, Office Papers, Foodservice/Route , Manufacturing, Wholesale & Distribution
Bachelor of Business (Marketing) Monash University.
Certificate of Business Studies (Public Relations) RMIT.
Institute for Independent Business, Consultancy Business Development Diploma
Business support and development
Marketing, PR and Communication Expertise