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Profile Completion
| Full Name | Samantha Roach |
| Experience |
20 years experience working across the FMCG/Retail sector in small family owned companies through to multinational corporations, and working with some of Australia's iconic household brands. Samantha was also a Dymocks Retail Franchise Owner in Melbourne CBD, so has a solid understanding of the key issues businesses face. As an Accrediated Associate with the Institute for Independent Business, Samantha provides 'practical advice that works' and general support for a wide variety of Small to Medium Businesses. Samantha has proven success in the areas of Marketing and Communications, Strategy Development & Execution, Project Management, Mentoring, and People Management. Extensive experience in B2B and B2C Marketing Specialities: Strategic Development and Execution, Product/Brand Management, Market Research and Consumer Insights, NPD/Innovation, ATL and BTL Communications including the digitial area and embracing new technologies Proven Industry experience is in FMCG/Retail Grocery, White Goods, Office Papers, Foodservice/Route , Manufacturing, Wholesale & Distribution |
| Qualification |
Bachelor of Business (Marketing) Monash University. Certificate of Business Studies (Public Relations) RMIT. Institute for Independent Business, Consultancy Business Development Diploma |
Professional Details
| Key Services |
Business support and development Marketing, PR and Communication Expertise |
| Website | http://www.samantharoach.com.au |
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